The brand: How this concept went from hot iron to emotions?


Nowadays one of the most accepted definitions of a brand is provided by Marty Neumeier. He says: “a brand is a person’s gut feeling about a product, service, or organization.” But how did we end up with this abstract concept? Why can’t we say that a brand is just a logo? To better understand what […]

How to deal with imposter syndrome while starting your own creative studio?

how to overcome imposter syndrome

I have found that the best way to fight impostor syndrome during the first stages of building your studio is with facts-based anchor thoughts, generated from a solid plan for success. This way you will have true criteria to understand that you didn’t get lucky, you deserve to be successful. A couple of days ago […]